Design of visual assets both editorial and advertising for a lifestyle online publication - a part of the luxury image and talent agency group - Great Bowery. Projects included social and digital ad campaigns, digital editorial mockups and ad sponsorship proposals, editorial headers, visual research and presentation.
Header concept art for various editorials.
Social identity celebrating Pride Month.
IG Story introducing a capsule collection with Amazon The Drop.
Mock editorial page showcasing Coveteur's partnership with an advertising brand (Athleta).
Selected work showcasing creative direction, design, and marketing for a Japanese stationery and home goods brand in LA. Despite the online site and digital marketing being launched at the beginning of the pandemic, the company achieved a significant increase in online sessions (monthly 1000 to 13-17K), followers (3500 to 10.7K) and sales tenfold in less than 2 years.
Responsibilities included customizing and maintaining a Shopify e-commerce site, product photography and retouching, copywriting and SEO, creating content for blogs, newsletters, and social media, email and digital marketing and strategy, and designing promotional materials for in-store and trade shows.
Social media content mixing product images, custom illustrations, and unique copy.
Hero header variations of the store website.
Example newsletter showcasing newly stocked items and the featured brand, Kakimori.
Printed planner catalog and its applications: online for the site blog, and on mobile as an Instagram post.
Selected stills featuring title design for a 60-minute sports documentary. 72 is a series capturing world's top athletes, "72 hours" before their critical event in their professional careers. The first episode follows world champion boxer Vasyl Lomachenko.
Art direction, design and production of look book and press materials for a luxury clothing company.
Look book featuring a designer collaboration collection.
Spring collection look book organized by fabric type.
A fashion show invitation package.
Left: closed envelope with round stickers. Right: opened envelope with a card in the center, with a look book inserted on its right.
Total re-branding, art direction, and graphic design of a contemporary menswear label based in Newport Beach, CA. The new logo consists of the graphic mark "the nest," and the stacked type logo with an O in the center echoes its shape. The nest mark was drawn from their previous logo of the soaring crane. The look book takes the form of a montage album, with photos that show various stages of an action. The T-shirt graphics reflect the playful yet grown-up version of a surf/skate lifestyle brand.
Fashion identity collateral of hang tags, labels, and metal hardwares featuring the new “crane’s nest” logo.
Hangtag insert with a story of a crane (original logo) and instructions for making an origami crane.
The metal ring etched with the original crane logo serves as a hanging hook when sewn inside a jacket.
The look book in the form of a montage album, capturing moments of an action.
T-shirt graphic concepts for the sophisticated yet playful surf/skate brand.
Final T-shirt graphic designs.
Look book and repeat textile design for a contemporary New York label.
Design of a 5 x 8 inch travel guide for their Summer Art & Travel issue. The concept was to create a fun, non-traditional guide that gives the sense of a journal. Icons and color highlights were used to build hierarchy among large amount of text and photos.
Selected graphics for Target's Bullseye Bodega event. The popup in NYC promoted Target’s product collaborations with designers.
Designed via David Stark Design:
www.davidstarkdesign.com
Packaging for a company that offers blended teas, scones and other sweets. Label colors indicate types of teas: blue for black tea, green for green tea, and pink for herbal tea blends. Brown paper bag carries scones and sweets to go.
Newspaper-format brochure for European Dream festival. The "events" page can be detached and used as a poster.
Designed via hello/ahoy studios: www.ahoystudios.com
Humorous, bitter-sweet 56-page book made up of animals with something(s) to say. Which animal are you?
Monthly illustration for Japan Airline magazine, distributed exclusively for the JAL executive class & members. The illustration accompanies an essay written by Yoshiharu Fukuhara, chairman of Shiseido and of All Japan Orchid Society. The orchid is thus used as a motif for every essay, with varying concepts.
